Introduction
Are you a Salesforce Marketing Cloud expert ready to take your career to the next level? ShyftLabs, a fast-growing data product company, is hiring a skilled Salesforce Marketing Cloud Developer in Noida. This role offers a unique opportunity to work with Fortune 500 clients, drive digital transformation, and sharpen your technical expertise in a dynamic, innovation-focused environment.
Job Overview
ShyftLabs is looking for a talented developer who can build sophisticated marketing automation solutions using Salesforce Marketing Cloud. You’ll work on high-impact projects involving Email Studio, Journey Builder, AMPscript, and AWS integrations while collaborating with cross-functional teams to deliver results that matter.
| Detail | Information |
|---|---|
| Company Name | ShyftLabs |
| Job Position | Salesforce Marketing Cloud Developer |
| Experience | 5+ Years |
| Job Location | Noida, India |
| Apply Link | Apply here |
About the Company
ShyftLabs is a dynamic data product company founded in early 2020. The company specializes in creating digital solutions for Fortune 500 enterprises across multiple industries. With a strong focus on innovation and value creation, ShyftLabs helps businesses accelerate growth through cutting-edge technology and strategic insights.
Job Title / Position
Salesforce Marketing Cloud Developer
Employment Type
Full-Time
Job Location
Noida, India – Work onsite in a collaborative office environment with access to top-tier clients and projects.
Experience Required
5+ years of email marketing experience with Salesforce Marketing Cloud as a primary focus. This level of expertise ensures you can handle complex implementations, troubleshoot efficiently, and lead development efforts with minimal supervision. Your experience will be key to building scalable, high-performance marketing automation solutions.
Salary
Competitive salary package based on experience and skills. The company offers strong compensation aligned with industry standards for senior-level Salesforce professionals.
Responsibilities
- Build, edit, and test email templates using Salesforce Marketing Cloud Email Studio without relying on WYSIWYG editors
- Write and modify AMPscript code to enable dynamic content and personalization across campaigns
- Track and report metrics for individual emails and full campaigns to measure performance and ROI
- Hand-code HTML and CSS for responsive, pixel-perfect email designs
- Develop Journey Builder workflows and Web Studio Cloud Pages to support multi-channel customer experiences
- Collaborate with email teams, external departments, and third-party vendors on project and task management
- Create and modify global and local content blocks for reusable, scalable campaign assets
- Define, format, upload, and troubleshoot data extensions to ensure accurate audience segmentation
- Implement conditional logic and personalization strategies to improve engagement and conversion rates
- Work with AWS Lambda and Python to integrate backend systems and extend Marketing Cloud functionality
Requirements
- 5+ years of email marketing experience focused on Salesforce Marketing Cloud platform
- 3+ years of hands-on experience with AWS Lambda
- 5+ years of experience coding in Python
- 5+ years of expertise writing and optimizing AMPscript
- Strong understanding of email metrics and how they impact campaign performance
- Ability to hand-code HTML and CSS without using drag-and-drop editors
- Knowledge of A/B testing, personalization, and email optimization best practices
- Proficiency with Adobe Photoshop for image editing and optimization
- Deep understanding of data extensions, subscriber imports, and audience segmentation using filters
- Advanced SQL skills for querying and managing data
- 3+ years of experience creating reports in Salesforce CRM
- Familiarity with Jira for project management and task tracking
- Proficiency in Microsoft Excel, including vLookups and data manipulation
- Excellent communication skills and ability to work independently under tight deadlines
- Self-starter mindset with strong attention to detail and proactive problem-solving abilities
Benefits
ShyftLabs values employee growth and well-being. You’ll enjoy a comprehensive healthcare insurance package and robust benefits designed to support your personal and professional life. The company is committed to continuous learning, offering extensive training and development resources to help you expand your skill set and advance your career. You’ll also work in a fast-paced, collaborative culture where innovation is encouraged and your contributions make a real impact.
How to Apply
Career Advice Section
Pro Tip for Salesforce Marketing Cloud Developers: When applying for technical roles like this, showcase specific projects where you’ve used AMPscript, Journey Builder, or integrated third-party tools. Recruiters want to see measurable results—mention how your email campaigns improved open rates, conversions, or reduced deployment time. Also, consider earning Salesforce Marketing Cloud certifications (like Email Specialist or Developer) to stand out and validate your expertise. Always tailor your resume to include keywords from the job description to pass Applicant Tracking Systems (ATS).