Introduction
The world of marketing automation is evolving rapidly, and Salesforce Marketing Cloud stands at the forefront of this transformation. Companies across industries are seeking skilled developers who can bridge the gap between marketing strategy and technical execution. If you’re passionate about creating personalized customer experiences through innovative automation solutions, this Salesforce Marketing Cloud Developer role offers an exciting opportunity to make a real impact.
Job Overview
This position is perfect for experienced developers who want to work at the intersection of marketing and technology. You’ll design and implement sophisticated marketing automation solutions that drive customer engagement and business growth.
| Detail | Information |
|---|---|
| Company Name | Ford Motor Company |
| Job Position | Salesforce Marketing Cloud Developer |
| Experience | 3+ Years |
| Job Location | Chennai, Tamil Nadu, India (On-site) |
| Apply Link | [Apply Here] |
About the Company
This role is with a forward-thinking organization that values innovation and technical excellence. The company specializes in delivering cutting-edge marketing technology solutions that help businesses connect with their customers in meaningful ways. With a collaborative culture and commitment to professional growth, they offer an environment where developers can truly thrive and expand their skill sets.
Job Title / Position
Salesforce Marketing Cloud Developer
Employment Type
Full-Time
Job Location
The position offers flexible work arrangements with remote/hybrid options available. The specific location details will be confirmed during the application process.
Experience Required
A minimum of 3+ years of hands-on experience with Salesforce Marketing Cloud is required for this role. This experience level ensures you have the technical depth to handle complex integrations, data management challenges, and sophisticated automation workflows. Mid-level professionals with this background bring the perfect balance of practical knowledge and growth potential.
Salary
Competitive compensation package based on experience and qualifications. The salary is negotiable and commensurate with your skill level and expertise in the Salesforce ecosystem.
Responsibilities
- Develop integrated marketing automation solutions using Journey Builder and Automation Studio to create personalized customer experiences
- Manage data integrity by creating and optimizing Data Extensions, audience segments, and writing SQL queries for data population
- Build custom API integrations (REST and SOAP) between Marketing Cloud and external systems including Salesforce CRM
- Design responsive email templates and landing pages using HTML, CSS, and AMPscript
- Monitor campaign performance, conduct A/B testing, and provide optimization recommendations
- Handle user management, security settings, and platform customization tasks
- Collaborate with marketing, creative, and business teams to translate strategies into technical solutions
- Stay current with latest Marketing Cloud features and digital marketing trends
Requirements
- Minimum 3+ years of Salesforce Marketing Cloud development experience
- Expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Data Extensions
- Strong proficiency in AMPscript for dynamic content and personalization
- Advanced SQL skills for data extraction and segmentation
- Solid HTML/CSS knowledge for email and landing page development
- JavaScript and SSJS experience for advanced scripting
- Proven experience with REST and SOAP API integrations
- Strong understanding of data modeling and audience management
- Knowledge of email marketing best practices and automation principles
- Excellent problem-solving and analytical abilities
- Ability to work effectively in fast-paced team environments
Benefits
This role offers more than just a paycheck—it’s an opportunity to grow your career in a supportive environment. You’ll work with cutting-edge marketing technology while collaborating with talented professionals across different disciplines. The company values continuous learning and provides opportunities to pursue Salesforce certifications including Marketing Cloud Developer, Email Specialist, and Administrator credentials. You’ll gain exposure to complex projects that challenge your skills and expand your expertise in the Salesforce ecosystem.
How to Apply
Career Advice Section
Pro Tip for Marketing Cloud Developers: When applying for Salesforce Marketing Cloud roles, create a portfolio showcasing your best work. Include examples of complex Journey Builder flows, custom AMPscript solutions, or API integrations you’ve built. Consider setting up a Developer Edition account to demonstrate your skills with sample projects. Certifications matter—if you haven’t already, prioritize the Marketing Cloud Developer certification as it significantly strengthens your application. During interviews, be ready to discuss real-world scenarios where you’ve solved data segmentation challenges or optimized campaign performance.